South Coast Web is happy to announce that we are now providing SEO Poole packages for all our local customers. Due to the continued success of our web design and development team, we are happy to be in a position where we can extend our services but still keep all the qualities that make us who we are. Our basic SEO Poole packages start from only £150.00 + VAT.
SEO is an acronym for search engine optimisation; this is the process of optimising a website to appear within search engines. The world wide web has gone from strength to strength and this has led to millions of companies creating an online presence to get customers visiting their website through popular search engines. A 2012 survey, created by Yelp, found that 85% of consumers use the internet to find local businesses*. Also, 93% of web experiences begin with the search engine; this is a lot of people that you would miss out on if you’re not appearing there.
If you are ranking in the top three positions in Google, then you’re going to get 50% of the search engine clicks; this is a lot of people that could potentially lead to a sale which is why you need to rank for these positions.
As the years have gone by, the competition has increased, and we are now at a stage that it’s almost impossible to rank in the top three positions over your competitors without any SEO. This is where you’ll need an SEO Poole campaign to put you in those coveted three top spots in the search engine.
If you’re in one of these top positions, then this should bring in enough traffic to your website, that you won’t need to invest in any other kind of advertising. Therefore, local businesses in Poole should get an SEO Poole campaign in place to dominate the search engines over their competitors.
Let’s move onto the specifics and certain ranking factors which play a large role in increasing the online visibility of your website.
Onsite refers to elements that appear both on the website you are trying to rank, in addition to individual pages that will be what actually rank on the SERP’s. There are various technical and non-technical factors that come into play here which all have an impact on the page you wish to rank.
Here is a brief version of the checklist we run through every site and page to make sure they are perfectly optimised for the target search phrase:
Our SEO Poole experts will do everything they can to put all these factors in place for you to rank. However, our onsite optimisation doesn’t just stop there. Not only do we want to increase your web traffic, but we ultimately want to increase your revenue, therefore, we do our best to reduce your bounce through rate. There’s no good in getting lots of clicks from people that don’t stay on your site. We make your site look great and work great for users, so they go all the way through to an enquiry for a potential sale.
Offsite optimisation can be just as important as onsite, however, there are typically a lot fewer elements to it.
Here is a brief checklist that we will run through on your site to make sure you are perfectly optimised to rank for your target search phrases:
This is arguably the largest checklist which we run through with every client, the reason for that is quite simply that it’s a can of worms; no site is ever technically perfect.
However, there are a few crucial SEO checks that we run through to make sure that your site is up to the current Google Webmaster Guidelines:
This is the most important stage of the whole process because it creates a foundation for all the work that we do. When you first make an enquiry with us into SEO Poole services, we will run a free SEO site audit for you. This will help us identify all the areas that your site needs to improve on to help its chances of ranking better within the search engines. It will pick up on factors such as:
These are just a few factors that we investigate for free for you. As we provide transparent SEO, we will compile all the information for you on everything your website can improve on.
Once the initial site analysis has been completed we will then create a plan of action tailored to your site and what it needs to generate more revenue for your business. We will get to know you and your business before we put any plans in place. This gives us a good indication of what we need to do to achieve your results for you.
Our SEO Poole campaign relies heavily on targeting keywords that you need to rank for your business. For example, if you are a builder based in Poole, you might want to target keywords such as ‘builder Poole’, ‘builder Bournemouth’ and ‘house extensions Poole’; we will compile a list of key phrases that we want to target in the search engines for you.
This is where our magic begins. We will write content and secure links around the keywords and phrases that you want to rank for in addition to implementing the changes that need to take place on your site to allow it to be optimised for search engines. Patience is a virtue when it comes to SEO; you need to give it time to see results as it can take a few months for Google to rank your website and your pages. This is because Google doesn’t like ‘pop-up’ sites, it likes companies that are serious and in it for the long term which is why it can take a few months to rank your website. Because of this, we recommend that you use our SEO Poole services for a minimum of six months to see the best results.
When your SEO Poole campaign is underway, we’ll send you a report every month of your website’s progress within the search engines. This will show you the rankings of the key terms that we have targeted. It will show you the position you were in at the beginning of the month and at the end of the month. Additionally, our report will show you a graph which shows the increase in organic traffic that you have received from search engines. South Coast Web doesn’t hide anything; we are completely transparent in proving you with the progress of your SEO campaign.
If you’re looking for the best advertisement technique to increase revenue from your business, then SEO is for you. Here at South Coast Web, we believe that a face to face meeting is the best approach when discussing your SEO Poole campaign, therefore, if you live locally in Poole, we are the company for you. We will actively work around the clock to secure you those pedestal positions within the search engines.
To increase your online web presence, call us on 01202 665855 to discuss our SEO Services. Alternatively, fill out the contact form provided and one of our SEO specialists will get back in contact with you.
*Cited statistics from reliable sites: