SEO Poole

What is SEO and How Can Your Business Benefit?

SEO is an acronym for search engine optimisation; this is the process of optimising a website to appear within search engines. The world wide web has gone from strength to strength and this has led to millions of companies creating an online presence to get customers visiting their website through popular search engines. A 2012 survey, created by Yelp, found that 85% of consumers use the internet to find local businesses*. Also, 93% of web experiences begin with the search engine; this is a lot of people that you would miss out on if you’re not appearing there.

If you are ranking in the top three positions in Google, then you’re going to get 50% of the search engine clicks; this is a lot of people that could potentially lead to a sale which is why you need to rank for these positions.

As the years have gone by, the competition has increased, and we are now at a stage that it’s almost impossible to rank in the top three positions over your competitors without any SEO. This is where you’ll need an SEO Poole campaign to put you in those coveted three top spots in the search engine.

If you’re in one of these top positions, then this should bring in enough traffic to your website, that you won’t need to invest in any other kind of advertising. Therefore, local businesses in Poole should get an SEO Poole campaign in place to dominate the search engines over their competitors.

Let’s move onto the specifics and certain ranking factors which play a large role in increasing the online visibility of your website.

Onsite Search Engine Optimisation

Onsite refers to elements that appear both on the website you are trying to rank, in addition to individual pages that will be what actually rank on the SERP’s. There are various technical and non-technical factors that come into play here which all have an impact on the page you wish to rank.

Here is a brief version of the checklist we run through every site and page to make sure they are perfectly optimised for the target search phrase:

• Content is high quality, relevant to the search phrase you are targeting, and we like to ensure that pages which are targeting keywords are a minimum of 700 words long.
• Relevant images and alt tags are included in the copy of the page.
• Content which acts as a valuable resource to help entice people to link back to your site as inbound links play a large role in our SEO campaigns.
• Double and triple check for any misspellings or poor grammar; Google can and will penalise you if your page doesn’t make any sense.
• Optimise Meta Title to provide context for Google on what the page you wish to rank is all about.
• Optimise Meta Description to help drive up the CTR (Click Through Rate)
• Contextual internal links in a SILO structure to help the Googlebot understand your site and what it’s all about.
• Link out to authoritative external sources.

Our SEO Poole experts will do everything they can to put all these factors in place for you to rank. However, our onsite optimisation doesn’t just stop there. Not only do we want to increase your web traffic, but we ultimately want to increase your revenue, therefore, we do our best to reduce your bounce through rate. There’s no good in getting lots of clicks from people that don’t stay on your site. We make your site look great and work great for users, so they go all the way through to an enquiry for a potential sale.

Offsite Search Engine Optimisation

Offsite optimisation can be just as important as onsite, however, there are typically a lot fewer elements to it.

Here is a brief checklist that we will run through on your site to make sure you are perfectly optimised to rank for your target search phrases:

• Monitor and measure inbound link profile through various online resources.
• Create a plan of action to generate and drive high-quality inbound links to your website.
• Perform competitor link analysis to discover previously hidden opportunities.
• Clean up local citations to ensure consistency throughout all the major providers of company data (Factual, Scoot, Google Business etc.)
• Recover any broken inbound links which might have been lost to time.

Technical Factors

This is arguably the largest checklist which we run through with every client, the reason for that is quite simply that it’s a can of worms; no site is ever technically perfect.

However, there are a few crucial SEO checks that we run through to make sure that your site is up to the current Google Webmaster Guidelines:

• Run your site through Google pagespeed insights to make sure there are no site speed issues.
• Check to make sure Google has indexed your site correctly and that there are no pages which shouldn’t be appearing on Search Engine Results Pages.
• Run through Google’s Search Console to make sure there are no technical errors they have picked up which need to be fixed.

Starting Your SEO Poole Campaign

If you’re looking for the best advertisement technique to increase revenue from your business, then SEO is for you. Here at southcoastweb, we believe that a face to face meeting is the best approach when discussing your SEO Poole campaign, therefore, if you live locally in Poole, we are the company for you. We will actively work around the clock to secure you those pedestal positions within the search engines.

To increase your online web presence, call us on 01202 665855 to discuss our SEO Services. Alternatively, fill out the contact form provided and one of our SEO specialists will get back in contact with you.