SEO Bournemouth

Lets Talk




Do you want to grow the search rankings of your Bournemouth based business?

Then you will be pleased to know that at South Coast Web we provide a comprehensive local SEO service for companies in Bournemouth. So whether your a local makeup artist or a builder we are here to help. Our SEO services in Bournemouth will ensure that you are ranking on page one of Google for many of the popular local search terms related to your business.

 

What is SEO?

Before we get into details of how we can improve your local search engine rankings, first lets look at ‘what is SEO’?

SEO is an acronym for Search Engine Optimisation, and with the web flooded by millions of businesses it can be difficult to make your website stand out from the crowd.

We consider SEO as an art, which is about understanding how search engines work and what they need from your website to rank it better than your competitors. Search engines are forever changing and that’s why we only ever hire specialists who can keep up and implement the latest practices to ensure your business succeeds in a challenging market.

 

Why does your Bournemouth Business need SEO?

There really has never been a better time to invest in local SEO for your Bournemouth based business as competition is constantly increasing on a daily basis and very soon every local business will be online competing for that top spot.

In the first quarter of 2015 (January – March) 86% of all adults (44.7 million) within the UK had access to and used the internet*.

With the above figure in mind it is easy to see why many companies are investing money in online marketing as the result could be a constant and targeted stream of customers.

We focus on improving the visibility of your website in Google as it currently holds the largest market share in the UK at around 88%*.

It’s also worth noting that the front page for any keyword only has a limited amount of room which becomes more competitive as each day passes, so if you want to start dominating the online market for your local business then let’s get started today!

 

A brief insight into our SEO process

SEO Analysis

This is what we deem to be the most important stage of the work that we do for local Bournemouth companies.

At this critical stage we perform a large amount of competitor analysis as this provides valuable insight into your company’s sector on search engines and how we can position you as the market leader.

The initial sit down that we have is a great opportunity for our SEO Manager to gain an understanding of your business and what it is you would like to start ranking for on the front page of Google.

Once the goals and targets have been outlined we will then perform an initial keyword analysis which will create a list of all the search phrase opportunities that your site is missing and this will allow the planning stage to be carried out without any issues.

The search phrases outlined for your company will vary depending on if you wish to target local or national opportunities, for example a business in the Bournemouth area will likely want to target local clientele which would require them focusing local SEO  efforts on phrases such as “[service provided] Bournemouth”.

So a typical digital agency, such as ourselves, would look to the key phrases such as “SEO Bournemouth” and “Web Design Bournemouth” for opportunities to gain local visibility and traffic for our website.

 

SEO Planning

After our analysis we then move on to creating a plan of action for your SEO campaign that will help improve your site’s online visibility which in turn will be what helps to improve your revenue.

This usually consists of outlining what needs to be done to bring your site up to current standards and also performing extensive keyword research which will help direct our content strategy.

We also place a heavy emphasis on the phrase “patience is a virtue” which could not be more relevant to Search Engine Optimisation; we must remember that Google will not simply rank you higher because you are following their guidelines as other websites will be doing the same thing.

 

SEO Execution

It now all comes down to the stage where we begin to work our magic for on-site and off-site elements of your SEO campaign. Another benefit of working with South Coast Web is that we are flexible and not set in our ways which is crucial for a constantly changing industry.

We always talk you through our suggested changes to make sure you understand what we do, how we do it and why.

So with that in mind here is a brief version of the checklist that we run every web page through:

  • Is the content high quality?
  • Does Google understand the context?
  • Does it include relevant images with optimised alt tags?
  • Is the Meta Title and Meta Description Tag optimised?
  • Does the webpage follow the SILO structure in terms of where it is in the site hierarchy?
  • Does it link out to relevant high authority sources?
  • What does the inbound link profile for this web page look like, could it be improved?
  • Are there any contextual internal links that point to this webpage?
  • Does the page have any relevant Schema microdata?
  • Is the word count of the page substantial? A general rule of thumb would be to try and double the amount of average word count across the front page of the SERP for the search phrase you are trying to rank for.
  • Has the page title been optimised?
  • Does the page include and make use of any relevant media files?
  • Does the page include any information could make it an indispensable resource for people to link back to.
  • Is the URL structure optimised?
  • Does the heading structure follow the right hierarchy?

 

Transparent SEO

SEO Bournemouth

Our company is transparent, what you see is what you get, and that’s why we are open to showing all visitors exactly how much we charge for our SEO service in Bournemouth.

We treat every client’s site as if it were our own business which gives us a greater determination to succeed, and therein lies why we are so successful with our SEO campaigns.

If you are interested in using our Search Engine Optimisation in Bournemouth, please fill in the form provided and our SEO Manager will call you to discuss your requirements. Alternatively, why not conduct a FREE SEO AUDIT on your website with our helpful tool at the bottom of the page.

If you would like to discuss our SEO services further then please get in touch by giving us a call on 01202 665855.

*This post contains statistics from reliable sites:

http://www.ons.gov.uk/ons/rel/rdit2/internet-users/2015/stb-ia-2015.html

http://www.statista.com/statistics/279797/market-share-held-by-google-in-the-united-kingdom-uk/