The Funky Peach – Case Study

Established in 2010, The Funky Peach is a personalised clothing company with an outstanding reputation in design, quality and customer service. The Funky Peach has always tried to separate itself from the usual embroidery and printing companies. As you can tell by the name they are a little bit different!

The Funky Peach pride themselves in offering the best service that they possibly can to their customers and this is obvious with their continued growth and forms the positive feedback they receive daily. Despite the “funny” name Funky Peach are extremely passionate about high standards in both the staff they work with and most importantly their finished product. Their professionalism and customer service is second to none.

About the project:

The business owner approached us to design and develop a new website for them. Their current site was not e-commerce and as such the re-design required a full re-development into an e-commerce solution. The website data comes from two external suppliers along with The Funky Peach owned data. This was all imported using high quality scripting and coding. This culminated in the site having some 4,000+ items with 102,000+ options. Checkout customisation was required to allow visitors to personalise their products with both artwork and text. The e-commerce system also needed to include a pricing matrix based on The Funky Peach parameters.

What we did:

The website was built on our SCW Shop framework which allows us to develop and design from the ground up using standard web technology.
We communicated and co-ordinated with the two external suppliers to obtain the data complete with images in a format that could be imported into out framework database structure.
Some 40 hours development time was spent on just the checkout alone which gives some indication as to how technical this site actually is.
During the whole design and development process communication with the client was of paramount importance. As such weekly conference calls were had to push the development through.

The end result:

The design and development culminated in a fresh look and feel to the new website and has also in areas put the client ahead of their competition offering checkout options that have not been available within the local industry before now.

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