Underfloor Store | South Coast Web Design Ltd
South Coast Web Design Ltd
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Underfloor Store


Looking to increase organic visibility and revenue, Underfloor Store approached South Coast Web with a vision for their new e-commerce website. Within a 6 month period organic sessions have risen by 248% and online sales by 1259% due to an adaptive and data-driven campaign.

About Underfloor Store

Underfloor store is an up and coming e-commerce website that aims to provide honest pricing for both domestic and trade customers that are looking for underfloor heating products. A decade of experience in the underfloor heating field allows Underfloor Store to provide customers with a reliable service that consistently delivers.

The Results

Increase in Organic Sessions
Increase in Online Revenue
Increase in Organic Visibility

Client Feedback

The search experts at South Coast Web devised an intial 6 month strategy that would increase the organic traffic and presence on the web. I can honestly say they have completely delivered on all fronts and we are now, as a result, experiencing fantastic growth that we hope to continue with them.

- Underfloor Store

How We Helped

As Underfloor Store was a brand new site when we took charge of the SEO campaign there was a large focus on keyword research to outline an effective content and link acquisition strategy that would serve as a strong foundation for the following 6 months.

Competitior analysis was also undertaken to help give us a better understanding of the underfloor heating industry, all of this in turn allowed us to formulate a strategy which would focus on the following:

  • Improving organic visbility through higher keyword rankings in SERPs (Search Engine Results Pages)
  • Improving online revenue through CRO (Conversion Rate Optimisation)

The following keywords were identified as great long tail opportunities that would become the core focus of any SEO work: “Underfloor Heating Spares”, “Uponor Spares” and “Ebeco Underfloor Heating”.

As Underfloor Store was a brand new website we decided that focus would be best placed on:

  • Building on existing content to effectively target long tail keywords
  • Develop and carry out a link acquisition strategy through appropriate outreach activities

A large part of the content strategy focused on transforming a large portion of the category pages that would serve as landing pages for the keywords outlined previously.