Underfloor Store | South Coast Web Design Ltd
South Coast Web Design Ltd
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Underfloor Store

Overview

Looking to increase organic visibility and revenue, Underfloor Store approached South Coast Web with a vision for their new e-commerce website. Within a 6 month period organic sessions have risen by 248% and online sales by 1259% due to an adaptive and data-driven campaign.

About Underfloor Store

Underfloor store is an up and coming e-commerce website that aims to provide honest pricing for both domestic and trade customers that are looking for underfloor heating products. A decade of experience in the underfloor heating field allows Underfloor Store to provide customers with a reliable service that consistently delivers.

The Results

Increase in Organic Sessions
248%
Increase in Online Revenue
1259%
Increase in Organic Visibility
636%

Client Feedback

The search experts at South Coast Web devised an intial 6 month strategy that would increase the organic traffic and presence on the web. I can honestly say they have completely delivered on all fronts and we are now, as a result, experiencing fantastic growth that we hope to continue with them.

- Underfloor Store

How We Helped

As Underfloor Store was a brand new site when we took charge of the SEO campaign there was a large focus on keyword research to outline an effective content and link acquisition strategy that would serve as a strong foundation for the following 6 months.

Competitior analysis was also undertaken to help give us a better understanding of the underfloor heating industry, all of this in turn allowed us to formulate a strategy which would focus on the following:

  • Improving organic visbility through higher keyword rankings in SERPs (Search Engine Results Pages)
  • Improving online revenue through CRO (Conversion Rate Optimisation)

The following keywords were identified as great long tail opportunities that would become the core focus of any SEO work: “Underfloor Heating Spares”, “Uponor Spares” and “Ebeco Underfloor Heating”.

As Underfloor Store was a brand new website we decided that focus would be best placed on:

  • Building on existing content to effectively target long tail keywords
  • Develop and carry out a link acquisition strategy through appropriate outreach activities

A large part of the content strategy focused on transforming a large portion of the category pages that would serve as landing pages for the keywords outlined previously.

 


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