Looking to increase organic visibility and revenue, Underfloor Store approached South Coast Web with a vision for their new e-commerce website. Within a 6 month period organic sessions have risen by 248% and online sales by 1259% due to an adaptive and data-driven campaign.
Underfloor store is an up and coming e-commerce website that aims to provide honest pricing for both domestic and trade customers that are looking for underfloor heating products. A decade of experience in the underfloor heating field allows Underfloor Store to provide customers with a reliable service that consistently delivers.
The search experts at South Coast Web devised an intial 6 month strategy that would increase the organic traffic and presence on the web. I can honestly say they have completely delivered on all fronts and we are now, as a result, experiencing fantastic growth that we hope to continue with them.- Underfloor Store
As Underfloor Store was a brand new site when we took charge of the SEO campaign there was a large focus on keyword research to outline an effective content and link acquisition strategy that would serve as a strong foundation for the following 6 months.
Competitior analysis was also undertaken to help give us a better understanding of the underfloor heating industry, all of this in turn allowed us to formulate a strategy which would focus on the following:
The following keywords were identified as great long tail opportunities that would become the core focus of any SEO work: “Underfloor Heating Spares”, “Uponor Spares” and “Ebeco Underfloor Heating”.
As Underfloor Store was a brand new website we decided that focus would be best placed on:
A large part of the content strategy focused on transforming a large portion of the category pages that would serve as landing pages for the keywords outlined previously.