Tran Am approached South Coast Web with the intention of increasing brand awareness through increasing organic visibility. Through the use of an effective content and link acquisition strategy we were able to deliver an increase of 242% in organic visiblity, as a result this led to the website experiencing a rise of 66% in organic sessions.
Founded in 1976, Tran Am has been providing motorcycle clothing, parts and accessories to the UK for over 40 years. During this time they have acquired a network of over 2000 dealers throughout the UK and are now the largest distributor of motorcycle clothing.
Ever ready to listen to our input, South Coast Web delivered on various fronts with their versatile SEO campaign. Their content was surgically placed into our site for maximum effect and this has led to a substantial increase in our web presence which in turn led to the successful completion of the goals we set out for this campaign.- TranAm
As Tran Am has an established web presence when looking at how we can improve the SEO we noticed that there is a strong collection of inbound links which are providing the website with a substantial amount of authority.
Although the focus of the campaign was to increase brand awareness on a website which is primarily a B2B business, competitor analysis was still undertaken on the largest motorcycle clothing retailers to gain an understanding of what users expect from websites in this industry.
Link acquisition played a key role in achieving the increase in keyword rankings and organic visibility, the content strategy was the primary focus of the campaign due to there not being a clear and concise page structure implemented on the website. Through dedicated landing pages targeting specific motorcycle clothing brand keywords we were able to achieve a surge in page 1 keyword rankings for terms such as “Daytona Boots”, “Rukka Trousers”, “Bering Clothing”, “Rukka Gloves” and “Scorpion Helmets”.