South Coast Web delivered a clear and concise content strategy to Dorset Plumbing which allowed them to maintain current rankings and acquire an increase of 450% in 1st page keywords, this in turn led to dramatic improvement in online revenue of 733%.
Dorset Plumbing is a renowned local plumbing company that has over 5 decades worth of experience in the plumbing trade. They have been very successful since incorporation with maintaining a healthy customer base from traditional marketing, however over the recent years they have started to shift to online marketing which up to this point has been a great success, most notably after the help of South Coast Web.
With the help of South Coast Web’s search experts our online revenue this year has surpassed all expectations and we very much look forward to continuing this relationship and watching our online business grow, even more, over the coming years.- Dorset Plumbing
Dorset Plumbing approached South Coast Web with a vision to greatly improve their online visibility in order to generate additional revenue from their website.
It was essential for them to gain higher keyword rankings for terms previously not targeted whilst still maintaining their current online presence.
After the keyword research had been conducted it was clear that the SEO strategy would heavily rely on improving the content on the website and making it more focused for the following terms:
Over the period of 10 months South Coast Web implemented a successful content strategy which focused on creating geo-specific landing pages which allowed Dorset Plumbing to experience a substantial increase in organic traffic and keyword rankings which in turn lead to a unprecedented increase in revenue from the previous year.